CSAT (Rating)
Configure Customer Satisfaction rating questions
The CSAT (Rating) element collects customer satisfaction on a short 1-to-N scale, where N is 2, 3, 4, or 5. Respondents pick one option—emoji faces by default, or text buttons if you switch the display style. In the form builder it sits under Scale with Rating, NPS, and Opinion scale.
CSAT is its own question type in the form and in reporting. It is built around satisfaction scoring, not generic star or icon ratings.
When to use
- After a support ticket, chat, or call (transactional CSAT)
- After onboarding, checkout, or another key journey moment
- Quick “How satisfied were you?” checks where emoji or labeled buttons fit better than NPS
- Pairing with a follow-up Long Answer (for example, “What influenced your score?”)
Customization options
When editing a CSAT question in the form builder:
| Option | Description |
|---|---|
| Question Text | Main question shown to the respondent (required). |
| Description | Optional markdown helper text below the question. |
| Error Message | Shown when validation fails. Default: "Please complete this required question". |
| Required field | Respondent must pick a score before continuing. |
| Scale | Number of points: 2, 3, 4, or 5. 2- and 4-point scales have no neutral middle; 5-point gives the most granularity. |
| Display Style | Emoji (default) shows a face or icon per point. Text shows labeled buttons instead. |
| Custom emojis | When display style is Emoji, turn this on to pick a different emoji for each scale point. See Custom emojis below. |
| Multicolor scale | Colors low, middle (on 3- and 5-point scales), and high scores differently—similar to NPS. |
| Negative / Neutral / Positive colors | Customize the three sentiment colors when multicolor is on. |
| Show labels | Show a label under each option. Always on for text style; optional for emoji style. |
| Scale labels | Text for each active point (for example “Very Unsatisfied” through “Very Satisfied” on a 5-point scale). Editable per language. |
| Next button label | Continue button text (per language when translations are enabled). |
| Show question title | Toggle title visibility. |
| Text alignment | Alignment for title and description. |
| Slug | Stable identifier for integrations or exports. |
Custom emojis
Out of the box, each scale size uses a standard set of satisfaction faces—unhappy at the low end, happy at the high end. If those defaults do not match your brand or the moment you are measuring, turn on Custom emojis in the question settings.
Custom emojis only work when Display Style is Emoji. Switching to Text turns them off.
How to set them up
- Add or edit a CSAT question and leave Display Style on Emoji.
- Enable Custom emojis.
- A preview strip appears with one emoji per scale point, ordered left to right from lowest to highest satisfaction.
- Click a point in the strip to open the emoji picker. Pick a replacement from the available categories: Unhappy, Neutral, Happy, Gestures, Hearts, Symbols, and Celebration.
- Repeat for any other points you want to change.
Each point gets its own emoji. The picker draws from a fixed CSAT palette—you cannot paste in arbitrary characters.
If you change the Scale size while custom emojis are on, Encatch keeps your picks for overlapping points and fills new slots with defaults. Turning Custom emojis off brings back the standard faces for that scale size.
Default emoji sets
When custom emojis are off, respondents see:
| Scale | Default emojis (low → high) |
|---|---|
| 2-point | 😡 😄 |
| 3-point | 😡 😐 😄 |
| 4-point | 😡 😕 🙂 😄 |
| 5-point | 😡 😕 😐 🙂 😄 |
Custom emojis change how the question looks—they do not change the score itself, which is still a number from 1 through N on an N-point scale.
Viewing responses
CSAT responses appear in the Response Summary for your form. You can view distribution across the scale, filter by time period or segment, and track trends over time.
Was this page helpful?