At-risk segment builder
Define at-risk users by combining NPS answers, last-seen date, and any custom attribute you send, such as open support tickets. Encatch flags the users who match.
Use case · Churn & Retention Insights
Bring satisfaction, activity, and feedback together to identify at-risk accounts and understand why they might leave.
Nexus Corp
EnterpriseNPS response: 4 · 3 support tickets open
BlueSky SaaS
TeamLast seen 18 days ago · 2 frustration reports
Meridian Labs
TeamNPS response: 5 · open feature request
AI note: 5 of 7 at-risk accounts mentioned onboarding confusion in their last NPS follow-up.
How it works
Segmentation · At-risk cohorts
Combine NPS, behaviour, and feedback signals
Flag a user as at-risk when…
47
At-risk users
31
Surveyed
12
Alerted CS
From feedback to action
Real-Time Alerts · Churn signals
CS team notified before the cancellation lands
🔴 NPS response: 4 · Nexus Corp (Enterprise) · CS alerted
3 open tickets · last login 8 days ago
now⚠️ Cancellation reason: "Missing SSO" · BlueSky SaaS
Team plan · AI filter: churn risk → #cs-alerts
1h ago📋 Weekly churn digest · Coming soon
Summary of at-risk responses and churn reasons
Mon 9amRoute Enterprise at-risk responses to #cs-urgent · all others to #cs-feedback
Churn & Retention Insights
Encatch surfaces the feedback signals behind churn — and gives your CS team the context to intervene before renewal.
Define at-risk users by combining NPS answers, last-seen date, and any custom attribute you send, such as open support tickets. Encatch flags the users who match.
Trigger a cancellation survey the moment a user hits the cancel flow. Understand the reason before they're gone.
Get a Slack or email alert the moment a response signals churn risk — not after they've cancelled.
Feedback Intelligence groups churn feedback into topics with sentiment, and Analyse with your AI lets you compare churned and retained users in your own AI tool.
Target NPS detractors with a recovery survey using a segment on their answers, so you can rescue at-risk accounts before renewal.
Target users by last-seen date when they return, or reach them with an email survey. Surface what stopped them and bring them back.
Feedback Intelligence trends show how churn topics and sentiment shift after each release or pricing change.
Open any response to see the full answers, user traits, and context behind a churn signal.
A little more detail
Encatch triggers a feedback survey the moment a user enters a cancellation or downgrade flow, inside the product, not via a post-cancellation email. The churn reason is captured while intervention is still possible.
Encatch shows NPS and CSAT surveys to the users who matter: those who've been inactive for a while (using their last-seen date), who abandoned a feature, or who hit repeated failed actions, with event-based triggers on Growth. When a score drops below your threshold, the alert reaches CS in Slack, Jira, or email directly, or Salesforce by webhook through Zapier or n8n.
Gainsight, ChurnZero, and Totango are standard for health scoring. For the qualitative layer, why users are disengaging, teams add Encatch as an in-product feedback layer, sending churn-risk responses into those CS workflows by webhook, through Zapier or n8n, or a small integration you deploy.
Churn tools model what users do, not what they experience. A health score shows someone is at risk, not 'why'. Encatch captures the user's stated reason at the friction moment, inside the product, before the decision to leave is made.
Most analytics tools track trailing behaviour, logins, clicks, session time which surface after disengagement has started. Encatch captures the leading signal: in-product feedback at friction moments, routed to the CS team in real time.
Encatch targets NPS surveys at users whose last-seen date shows they've gone quiet, catches low scores the moment they're submitted, and alerts the CS team before the user reaches a cancellation screen.
Encatch captures in-product friction signals, low CSAT, drop-off patterns, failed actions and routes churn-risk responses to Slack or email the moment one qualifies, or to Salesforce by webhook through Zapier or n8n. The alert arrives while the user is still inside the product.
Encatch sends alerts straight to Slack, Jira, and email, and to Salesforce or Zendesk by webhook through Zapier or n8n, so churn-risk flags and low NPS reach the tools the CS team already works in, with no new interface to monitor daily.
Encatch captures in-product churn-reason feedback, groups it into themes and sentiment with Feedback Intelligence, and routes risk signals to Slack, or to Salesforce by webhook. It sits alongside behavioural analytics to provide the qualitative "why" that event data alone never surfaces.
For health scoring, Gainsight and ChurnZero are the standard. For in-product qualitative signal, the user's stated experience at the friction point, Encatch sends churn indicators into CS workflows by webhook, with no manual triage.
Also explore
Churn & Retention · Getting started
Free trial. No credit card. Set up your first at-risk segment and alert in under 10 minutes.