Usage Limits
Understand how Monthly Active Users (MAU), tracked events, page views, feedback responses, AI credits, and other usage limits work in Encatch.
This page explains how Encatch measures usage, what counts toward your limits, and what happens when you reach them.
How limits are scoped: MAU is counted per project — the same person active in two projects counts as 2 MAU. All other limits — tracked events, page views, feedback responses, and AI credits — are pooled at the organization (account) level across all projects in your workspace.
Sandbox projects do not count toward the plan limits on this page. Usage in sandbox is measured separately — see Sandbox Environment.
These limits scale with your plan and are in place to prevent abuse, keep the platform reliable for all customers, and ensure pricing stays proportional to the value you get from Encatch.
Billing-cycle note: Limits measured per billing cycle reset on your billing-cycle date. When you change from one paid plan to another paid plan, your billing cycle resets to the date of that plan change. MAU is different — it stays a rolling 30-day metric and does not reset with the billing cycle.
Monthly Active Users (MAU)
Monthly Active Users (MAU) is how Encatch measures how many unique users engage with your feedback setup. It drives your plan limits and helps you understand your usage at a glance.
MAU is counted per project — a user is unique within each project, not across your entire organization. The same person active in Project A and Project B counts as 2 MAU toward your plan limit.
MAU is based on a rolling 30-day window — the count always reflects unique users with meaningful activity in the past 30 days, not a fixed calendar month or billing period.
Tracked Events
Tracked events are behavioral signals you send through the SDK (using trackEvent()) — such as purchase_completed, pricing_page_scrolled, or feature_used. They power behavior-based segmentation, targeting, and automatic form triggers based on events (e.g. show a survey after purchase_completed).
Event tracking is available on the Growth plan and above — it is not included on Free or Team. Upgrade to Growth to send trackEvent() calls, use behavior-based segments, and trigger forms on tracked events.
Tracked events are counted at the organization (account) level — usage from all projects in your workspace shares one allowance.
Page Views
Page views measure anonymous traffic on public websites where the Encatch SDK is installed without identifying users. Counting begins after you call startSession() — each subsequent page load or navigation the SDK records counts toward your limit. Page views are the companion metric to MAU for anonymous setups.
Page views are counted at the organization (account) level — usage from all projects in your workspace shares one allowance.
Feedback Responses
Feedback responses are partial or fully submitted form submissions from your in-app feedback forms and survey links.
On the Free plan, responses are capped at 100 per month. On paid plans, responses are unlimited — you can collect as much feedback as you need without a per-response fee, subject to fair usage (see below).
Feedback responses are counted at the organization (account) level — submissions from all projects in your workspace share one allowance.
AI Credits
AI credits power Encatch’s AI features, such as AI-generated feedback forms, AI filters for destinations, and other AI-powered capabilities.
AI credits are counted at the organization (account) level — usage from all projects in your workspace shares one allowance.
Frequently Asked Questions
Next Steps
- Plans & Pricing — Compare plans and limits
- Billing FAQ — Upgrade, downgrade, refunds, and more
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